alex and jake's bar mitzvah party

The son of a friend and former coworker of mine was about to take a huge leap into manhood. Bar mitzvah time! To make a big event even bigger, Alex teamed up with his best friend Jake and had a double bar mitzvah. The mothers came to me to create a logo and invitation to the reception. As with any good party, this one had a theme: football. I took the boys' favorite colors and fashioned a bold type treatment using their names to form a team logo. (Team Alex and Jake, as it were.) I wanted the families to have a one-of-a-kind invitation, so I crafted something unique and interactive. The piece looked like a standard front-and-back card, but was oh so much more. Recipients were directed to a YouTube page where they could watch Alex and Jake demonstrate how to fold the invitation into a classic, triangular paper football. Part invitation, part game, totally fun. This was an awesome project for me, and the families were thrilled with the creative. We all scored!