AMERICAN LEATHER – CAMPAIGN CONCEPTS

AMERICAN LEATHER – Campaign Concepts

American Leather is a maker of high-end, exquisitely crafted home furnishings. In particular, they're renowned for their comfortable and luxurious seating designs. They approached me to create some new concepts that showcased their beautiful new photography from Chris Nastri. This was a super-fun project. I love the aesthetic of the product, so it was easy to get inspired. In addition to designing the look, I got to utilize my writing chops, crafting the voice of the work by providing copy.

Print campaign

A concept for an app that would allow the user to photograph a room in his home, then place any design from the American Leather collection into the shot. This engaging activity would encourage purchase by enabling a customer to visualize how a part… — A concept for an app that would allow the user to photograph a room in his home, then place any design from the American Leather collection into the shot. This engaging activity would encourage purchase by enabling a customer to visualize how a particular piece might look in his space. Naturally, these images could be shared via social media, inspiring friends to congratulate the user on his incredible sense of design!

American Leather gives each of its designs a distinct name. Most of these labels sound similar to people’s names. "Finley," "Dean," that sort of thing. Like people, each piece of furniture has its own unique character, so the following campaign expresses its message by using personality profiles of the showcased designs. For a friendly vibe, product traits take on the "voice" of the furniture and are casually handwritten. The package is neatly wrapped up with the tagline "Each piece has a personality. Just like your home."

Print campaign