BOARDWALK AUTO GROUP – CAMPAIGN
Boardwalk Auto Group is a collection of luxury dealerships. Their cars tend to be super-sleek and undeniably stylish. Naturally, I wanted to turbocharge the campaign’s design with the same level of va-va-vroom.
Boardwalk’s “B” used to be a simple piece of vector art. This campaign gave it a sleek chrome makeover to resemble a grill ornament.
We introduced a shiny new tagline too. I designed it to have the same polished look as the updated mark.
A glossy, upscale shopping bag
Signage for a retail environment