CHEETOS – HALLOWEEN ILLUSTRATIONS — REX GEE

cheetos – halloween illustrations

This assignment was frightfully fun. The Marketing Arm asked me to contribute some thinking to their campaign for one of Cheetos’ Halloween promotions. (Their treat packs are all the rage with little boys and ghouls.) Getting into the spirit of the season, I scared up these illustrations.

A series of characters: trick-or-treaters, hungry ghosts and, of course, mummy dearest.

Chester Cheetah and a tiny trick-or-treater on the hunt.

Chester goblin, er, gobblin’ some goodies.

A battalion of trick-or-treaters, all suited up and ready for action.

A prototype illustration for a promotional page where consumers could “earn their treat cred” by stocking up on Cheetos treat packs for Halloween. It’s kind of like an advent calendar. Chester and one of the characters travel the neighborhood, knock… — A prototype illustration for a promotional page where consumers could “earn their treat cred” by stocking up on Cheetos treat packs for Halloween. It’s kind of like an advent calendar. Chester and one of the characters travel the neighborhood, knocking on doors once per day. Each house would reveal a different deal or prize.