CHILI'S – TO-GO PACKAGING

chili's – to-go packaging

Chili's Grill & Bar was looking to revamp their to-go packaging. They wanted a fresh look, including a new logo.

My design proposal highlighted the "to-go" aspect, using navigational imagery to represent the fun run a customer might make to pick up his order. Graphic road signs, tasty icons and witty messages intermingle, creating a joyful path to a delicious meal.

Thanks to the team at MindHandle for bringing me in to play with them on this one. It was a fun ride.

Logo, with color variations

The designs take on a travel motif, emphasizing that all roads lead to deliciousness. Fun copy points are housed within directional signs, while dotted lines suggest roadways. Food icons represent the fresh, tasty items just waiting to be whisked ho… — The designs take on a travel motif, emphasizing that all roads lead to deliciousness. Fun copy points are housed within directional signs, while dotted lines suggest roadways. Food icons represent the fresh, tasty items just waiting to be whisked home and enjoyed.