ConAgra – Mueller's Gluten Free Pasta
Mueller's is a well-loved brand of pasta that has a long history of providing delicious, hearty meals. It's the go-to choice for a lot of families, and has been for generations. Many would say it "just tastes like home." That insight provided the springboard for this advertising for their gluten free line. In a very friendly way, the work assures consumers that their family's favorite dishes can be no-gluten, but still all-Mueller's.
Web banner for the home page
Floor graphic concept for grocery stores. Building upon the "home" idea, this piece references an iconic staple of many dwellings – the welcome mat – inviting the consumer to choose the only gluten free pasta that has the delicious Mueller's taste. The mat's execution is photorealistic, thereby appearing 3-dimensional and eliciting a double take from the shopper.