FRITO-LAY – SNACKTOPIA
Integer asked me to help their team design a colorful summer campaign for Frito-Lay products. The theme sent shoppers to a state-of-mind destination called Snacktopia, a tasty paradise where chips and summer fun converged. The job was to create a concept visual, as well as some product ideas that could be purchased from a virtual store. I used their style guide – and my own imagination – to come up with these summery solutions.
This concept visual introduces the snacks and some related product ideas that could whisk you away to Snacktopia.
Product idea: Cheesy sunglasses or sunglasses shaped liked Nacho Cheese Doritos? You decide.
Product idea: A fun flying disc that’s as bright as the summer sun.
Product idea: A whimsical bucket hat to complement your crisp summer look.
Product idea: Float away to Snacktopia on a big, inflated Dorito.
Product idea: Make a splash with a mini surfboard.
A colorful food truck design, chock-full of fanciful elements from the Snacktopia style guide.