GATES – Heavy-Duty Belts

Big rigs need reliable parts. Big time. And Gates provides just that. This concept asserts that Gates will help keep a fleet manager's trucks on the road and his mind on the other parts of his business – now and for the long haul.

The image, with its sturdy belts supporting a large truck, works hard to reinforce the durability message. And the product's looping geometry gracefully suggests the long, winding roads that fleet drivers travel daily. Kudos to the team at Seventh Street Studio for doing an awesome job in 3D rendering and creating the final composite.