goodwill industries of dallas – “the lunch” event materials

Goodwill does great work in PROVIDING work for those who need it. Every summer, Goodwill Industries of Dallas orchestrates their biggest fundraising event of the year, called “The Lunch.” It’s a gala afternoon affair where employment is on the menu. Generous donors from the Dallas community gather to enjoy a delicious meal and listen to motivating presentations from nationally renowned speakers.

I’ve been proud to work with Goodwill on this important occasion for a few years now, creating many of their marketing and event materials. It’s an ambitious project. From strategic email campaigns to “day-of” deliverables, the program plays out over many months.

I feel immensely fortunate to be in a profession that I love. To work is a good thing. I sincerely hope that my work here has helped even one disadvantaged person find employment of his own.

 

The official 12-page program for “The Lunch.”

Some of the materials created for the campaign (clockwise from upper left): “Save-the-Date” postcard; formal invitation package with donor/RSVP card; official event badge

Selections from the event’s email campaign. The push started with a “Save-the-Date” invitation and culminated the day after The Lunch with a thank-you email to attendees.