goodwill industries of dallas – “the lunch” event materials

Goodwill provides jobs for those in need. Each summer, Goodwill Industries of Dallas holds “The Lunch,” a gala fundraiser where employment is on the menu. Generous donors gather for a tasty meal and inspiring talks from well-known speakers.

I was proud to work with Goodwill on this important event for a number of years, creating many of their marketing and event materials. It was an ambitious project. From email campaigns to “day-of” deliverables, it all played out over many months.

I'm lucky to have a job I love. To work is good. I hope my work for Goodwill has helped at least one person in need find a job.

 

The official 12-page program for “The Lunch.”

Some of the materials created for the campaign (clockwise from upper left): “Save-the-Date” postcard; formal invitation package with donor/RSVP card; official event badge

Selections from the event’s email campaign. The push started with a “Save-the-Date” invitation and culminated the day after The Lunch with a thank-you email to attendees.