hill country galleria – saturday night concert series campaign
Hill Country Galleria, one of Austin’s premier shopping centers, hosts a popular outdoor concert series every year to usher in the summer months. To my great pleasure, I was asked to create a campaign for the event. Since the concerts took place in the evening, I illustrated a series of bright astral constellations forming essential concert images. In this campaign, the stars come out at night…in the form of talented performers and a twinkling Texas sky.
I created and illustrated three core designs, each of which was used in various media across the campaign: posters, signage, advertising, concert giveaways, and the shopping center’s website, among others.
Design 1
Design 2
Design 3
Print ad
A series of colorful street signs
Koozies
Poster. Each design was posted in multiple locations across the property.
Backlit signage. The designs acted as glowing beacons around the center.
T-shirt
Image for the website’s home page