IGLOO – Product Catalog

Igloo doesn't do a lot of advertising, per se, so their showcase project for the year is the product catalog. This particular year was their 50th anniversary, a golden opportunity to do something a little different. We fashioned the piece to look like an old yearbook from the era that Igloo launched. Color product shots were contrasted against black and white background photos of school gyms, classrooms, what have you. My favorite part of designing the annual was finding vintage photos and incorporating product into the shots. Peggy Sue never looked more beautiful as she hit the dance floor with her dashing dreamboat, the flip-top water cooler.