la quinta – 50th anniversary conference
I had the distinct pleasure of branding La Quinta's 2018 national conference. It was their 50th anniversary, and kind of a big deal. While it was a golden anniversary, the client didn't want the tone to be too grand or self-congratulatory. Fun, positive and forward-looking was the direction. In a word, "brighter."
"Brighter" was, in fact, the theme I was given. Represented by La Quinta's sun, the word emanates an upbeat vibe embodied by their hotels and employees.
Designing the program was a blast. Staying true to the theme, I painted the conference landscape with optimistic graphics and radiant colors. Fun hand-drawn bursts punctuated many elements, and made everything seem "brighter." This was a soup-to-nuts design experience. It started with the logo, and extended to all types of environmental signage and other tasty pieces. This was a super-fun assignment, and definitely a bright spot on my project list.
50th Anniversary logo
Conference logo
A custom display font I created for the event. The characters were used to spell out key words and headlines.
Attendee name badge and lanyard
Name badges, stored at the registration area
Registration area
Spot illustrations I drew that were applied to various elements throughout the environment
Escalator bank
Escalator bank
A light-wall display in the event center's lobby. Usually the wall remains unadorned, but we grabbed the opportunity to put our message up there, all bright and shiny.
Light-wall display
Various designs for environmental elements. Among these are: column wraps, large lobby entrances, banners, clings and stand-up signs. Even a towering birthday cake and a gigantic anniversary card that attendees could sign.
A HUGE anniversary card. Attendees were encouraged to sign the inside with personal messages.
Entrance to the event's ballroom
Entrance to the event's ballroom
Chandelier wraps
Signage for a festive area where attendees could fill up on some of their favorite delicious candies.
A larger-than-life anniversary cake with the conference theme baked right in. (I thought the cake looked pretty good on its own, but dancing girls make everything look better!)