leading response – website illustrations
Leading Response is a pioneer in helping businesses bring in new clients. They empower their customers, largely from service industries, to generate more leads and reach motivated prospects. How? Years of experience, for starters. But they also offer a dynamic information-tracking software which can be transformative in boosting a user's client-acquisition efforts.
To tout the software, Leading Response added a special section to their website. I was happy to be asked to create and illustrate some fresh ideas that demonstrated the platform's benefits. These illustrations were used as sliding hero tiles at the top of the page. "Sleek and contemporary" was the direction, with a decided business-y vibe.
This was an exceptionally fulfilling project to work on. It was a true start-to-finish affair, where I got to conceptualize, design AND illustrate the images.
Illustration 1 – Lead Sources: The software enables customers to discover more leads by importing results from their different marketing resources and comparing performances.
Illustration 2 – Performance and Demographics Reporting: The platform generates richly detailed analytics.
Illustration 3 – Staff Reporting and Workflow: A user can create a standardized workflow and evaluate employees' performances against company goals.
Illustration 4 – Drip Marketing Campaigns: Customers can set up timed, automatic email followups to be sent to their leads.
Preliminary sketches