MARY KAY – LASH INTENSITY CAMPAIGN

While on assignment at Mary Kay, I was thrilled to art direct the launch campaign for their bold new mascara, Lash Intensity. The product was already getting a lot of buzz. It promised 84% longer-looking lashes and 200% more volume than any other mascara in their portfolio. Since Lash Intensity cranks the volume of lashes to 11, we created a dynamic, pulsating sound wave out of the product. This wave rippled throughout various elements of the campaign, and made sure our message was heard loud and clear.