VIZIENT – novaplus 100 million units campaign

Together, Vizient and Novaplus reached an impressive milestone of producing 100 million units of essential medications. This went a long way in fighting drug shortages, helping scores of patients.

To show how big this is, “100 million units” was compared to familiar landmarks. For example, did you know that 100 million units of medications stacked up is 15,000 times as tall as the Eiffel Tower? (I didn’t either till I got the brief, but I have to admit I was impressed.)

 
 

 

The campaign’s logo broadcast the milestone across a wide media landscape.

 

This video served as a cornerstone of the campaign. It lived on Vizient’s YouTube page, and volumes of traffic were directed toward it.

 

Infographic

 

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