walmart – customer magazine

Advantage Solutions asked me to design a new magazine for their client, Walmart. The retailer wanted to create a monthly consumer-focused publication that would be inserted into recyclable grocery bags. Content revolves around their online grocery pickup service, but incorporates lifestyle features as well. True to the Walmart way, I designed the magazine to have a friendly, welcoming feel. This inaugural issue focused on Father’s Day.

 
I illustrated these icons for various articles in the issue.

I illustrated these icons for various articles in the issue.

Masthead designs. These were under consideration at one point, but the client decided to use their Grocery Pickup & Delivery logo instead.