WASTE MANAGEMENT – Think Green Campaign
This campaign really drove positive awareness of Waste Management. Before this work rolled out, most people thought the waste hauler did only that. Haul waste. In reality, they do so much more. They proactively nurture the environment with a host of green initiatives. That’s news folks could use, so we turned Waste Management’s trucks into moving billboards. What once was just a logo on a truck became mobile messages presenting the good Waste Management does with the waste it collects.
Nationwide, we replaced the logo decals on Waste Management’s entire fleet of trucks. “Happy facts” buddied up with the logo, spreading good environmental news far and wide.
Before and after decal transition. The decal grew from a small rectangle to a larger shape with impactful messaging.
The decal’s shape was inspired by the silhouette of Waste Management’s familiar dumpster.
Print campaign
TV campaign
These three spots were aired nationally.
“Trees” :30
“energy” :30
“habitat” :30
