WASTE MANAGEMENT – Think Green Campus Model Campaign
This campaign helps colleges and universities graduate to a higher level of sustainability. A signature green program from Waste Management, the “Think Green Campus Model” offers higher-education officials their own dedicated team of waste specialists who create focused, holistic solutions campus-wide.
At the core of the campaign is a Green Campus Map, detailing how Waste Management can optimize sustainability across diverse university departments. Digitally, this took the form of an interactive map that encouraged visitors to virtually tour a prototypical campus. Once there, users could click different areas to discover how Waste Management streamlines performance in those spaces.
The primary campaign visual presents a common area where students and faculty gather to explore the Green Campus Map.
The interactive map, found on a dedicated microsite. The map represents a typical college campus. Color-coded icons show which services Waste Management can provide and to which sections of the school.
Sample pages from the microsite
A series of digital ads
Print ad
A landing page allowing visitors to contact a Higher-Education specialist. Visitors could also request an informative brochure to learn how Waste Management might boost their sustainability efforts.
Higher-Education brochure. This resource does a deep dive on the many green benefits of the Think Green Campus Model.
Direct Mail. The envelope looks like a laptop sleeve, complete with embroidered headline, logo patch and academic essentials. The enclosed card is printed and die cut to resemble a laptop. Metallic ink blends with process colors to enhance the laptop's realism.